First, the title to this article is wrong. It should read “Did you know it’s mandatory to update your business listings if you wish to survive in business?” And yes, it is so important in today’s world to make sure that you are found. Remember, that if potential clients can’t find you, they will find your competitors. With technology in the palm of our hand, it is important that if a potential client is looking for your business, that you be found.
Let me give you an example. Let’s say that after work one day, I need to drop off some dry cleaning and I grab my handy phone and google “best dry cleaners in the area”. I find three dry cleaners, George’s Dry Cleaning, Best Dry Clean, and Spot On Dry Cleaning. Most of these are about 3 to 4 blocks away. I pick Spot On Dry Cleaning, because of its five star rating and drop off my clothes after work. What I didn’t realize was that only a ½ block away from my office, was a dry cleaner “Best in the West Dry Cleaners” that has been in business over 50 years, and has an excellent reputation – and not only that, they have a pickup and delivery service. I didn’t know this because when I googled it, Best in the West didn’t even show up in my search.
Here’s another example. I need to get my oil changed, and by searching I find Bob’s Quick Oil Change Services. I put the address into my phone gps, and it navigates me to a vacant building. No where in sight is Bob’s Quick Oil Change Services. What I didn’t know, was that about four months ago, Bob moved, and the company never updated their google map, or any of their listings. No sign on the window, I drive away disgusted that I just wasted gas and my time trying to find a business that has moved.
As you can see, it’s important to keep your business listings up to date. The more information you can include in the listing the better. For example; hours of operation, address, phone, email address, website. These are all very important to the success of your business. The advice I give you my business friends is update your business local listings!
So, how do you update your local listings, you ask? Let me explain. You need to go into your listings and update your company information. A great place to start is Google My Business . When you get to Google, search for your business, if there is an existing listing, claim your business by verifying via phone or mail that you are the business owner or representative. If you cannot find your business, create a new listing which will also need to be verified. Once you have access to the listing then, update all of your company information, which may include adding photos or logos. This is done because they want to make sure you are who you are, and that it isn’t a competitor. When you receive the postcard or verification, enter the code verifying who you are. Guess what? You’ve just updated your Google listing. Other listings; Yahoo Local, Manta, Yelp, Yellow Pages, Bing Places are some of the major listings. You can find other listings that are more specific to your business by just googling your business. For example, if you are a hotel, www.tripadvisor.com might be one you want to make sure is updated, claimed and verifyed.
In closing, if you are in business and you want to continue to be successful, you need to make sure that you are found. By updating your local listings, you will be found. It is definitely time consuming, but take the time to do it. If you don’t have the time, Dynamic Designs Unlimited, LLC can provide the service for you, just give us a call. We can also provide training on updating your local listings as well.
Tammy Brzeczkowski, original founder and partner with Dynamic Designs Unlimited, LLC, a marketing and advertising firm, located in Pulaski, WI, since 1995. The firm specializes in decorated apparel (embroidery & screen printing), promotional products and websites. For more information; www.dynamicdesignspulaski.com.