Most of the lessons I’ve learned about business and marketing, haven’t been from my education, but from my experience in business and in working with people. I’ve come to the conclusion that  if you want to establish credibility with yourself, and your business, you’ve got to do just one simple thing. And here it is. If you say you’re going to do something, then do it. It’s that simple, do it, no matter what.

Let me give you an example. A few weeks ago, a business person contacted me about starting up a local networking group. Which honestly, I thought was an awesome idea and was really excited about it. As a group, we choose a date for our next meet up and we both were going to contact people to join us at this initial meeting to get the ball rolling. This morning, to my amazement, only three people were at our meeting, and the individual that wanted to start this organization was not one of them. Credibility. Do you honestly think that I would consider this person credible? Do you think at this point that I would ever do business with them? My answer, no.

This leads right into another pet peeve of mine, the “follow up.” Following up, doing what you say you are going to is so important in establishing that credibility. I’ve had many salespersons, ask if they can follow up with me after a meeting, and I say “sure.” They hand me their business card, and I never hear from them again. The opportunity is given, the doors are open, and no one walks in. Just like my meeting this morning.

Now, I’m not saying that I haven’t made the same mistake. That answer is yes I have and I do. We are all human. However,  I’ve have learned from my mistakes, and if I can’t do something, I’ve learned to say “I can’t do it.”, or I’ve simply learned to say “no.” The bottom line is that people will respect you if you follow through with actions. You will be considered more credible. Sometimes we just need to be reminded of this, as I was today, not just by this meeting, but by one of my valuable employees.

My marketing message for you today is, if the doors of opportunity are opened at any point, don’t close them. Take a chance and walk through those doors. You’ll be able to see what is on the other side. And, you might be amazed at what awaits you, who you meet, and what you learn from every experience.