In many businesses today, blogging is essential. Whether you are writing an article or providing a step by step procedure, blogging adds value. It’s a tool for advertising and it’s great way to share information. As with any tools, you need to make sure that you are using the tool correctly. For example; you don’t want to use a screw driver to pound in a nail, right? Here are four tips you need to make sure that you follow when blogging.

1) Know Your Audience. Before blogging, determine who your audience is. Who is your target market? Who do you want to help? You don’t want to create a blog for the wrong audience. For example if your target audience is first time home buyers, age 20-30, in a certain geographical area,  you don’t want to create a blog for retired individuals looking for apartments, or leasing options. Decide on your target market, and focus on them.

2) Be Consistent. This is huge! Even I struggle with this, but I know the value in being consistent. I have a podcast that I listen to every single day ~ Kirby Hasseman, and if the podcast isn’t there I get upset.  You want to make sure that if you decide to blog every week, or every day, be consistent. You’ll gain subscribers, and credibility.

3) Add a CTA – Call to Action at the end. Think about this. What do you want your audience to do? Do you want them to fill out a form on your website? Do you want them to subscribe to your youtube channel? Do you want them to go to your website store? Whatever it is you want, make sure you ask for it at the end of your blog.

4) Share your blog. Spread the word, that is what social media helps us with. When you complete your blog, share it with Facebook, Linked-In, Twitter. Whatever social media you that you work with, it’s important to let your audiences know when you have your blog available. Share a link to your blog, to your website. Utilize the internet. It’s a great service, utilize it.

And there it is, your toolbox for success. Blogging is an important resource, a high technology tool for marketing your business. And, when you use it the right way, you’ll see the end results will be a business with a sound structure, one that you can continue to build upon.

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