Getting your company on the web can be an exciting time. Being able to have a website that is appealing to your target market and that works for your company is a great feeling. At the same time, putting together the information for your website can be extremely overwhelming, and I see this time and time again with clients that we work with. They love the fact that they will soon have a website, however, all of the parts and pieces to getting this together can be time consuming and stressful. That’s where we come in.
One of our most important jobs that we have at Dynamic Designs Unlimited, LLC is making it easy, or simplifying the marketing process, whatever it might be. We hold our client’s hand through every step of the way, if that’s what they need. It’s important to understand that putting a website together takes commitment from everyone involved. And if you are not committed to putting together a top notch site, then you probably shouldn’t be doing it.
I like to recommend “baby steps” for the website process. Planning out your site should be done in sections so that it doesn’t become overbearing, and so that you don’t become frustrated with it. Below are the five initial questions you need to ask yourself when planning your website.
- What should your domain name or url address be? This is such an important concept. You need to determine the name for your website. Remember to keep it simple and easy. People research geographically when looking for a company, so ask yourself if a city, or your location is important to your business being found. Do you want your company name in the “url” or do you want a tag line instead? Write down a few ideas, ask your friends, relatives, other businesses what they think of the domain names, pick the best one for your organization. Finally, make sure that the domain is available. You can do this by contacting a website hosting company, like Dynamic Designs Unlimited, or by going on-line and finding a domain checker to see what is available.
- What is the purpose of your website? What is your mission? Do you want to educate your clients? Do you want to sell products or services? More importantly, who are you marketing your site to? Who is your ideal client? Focus on your ideal client and what their needs are and make sure that your website will be able to help out your target market.
- What content will have on your site?This is what I believe is extremely overwhelming to first time website clients. You need to map out your website. You need to plan and organize what is most important to you. This will most likely be your navigation. Sub-categories will need to be developed under your main categories. Below are links to worksheets that can help you take the necessary steps to plan out your website navigation.
- What links, social media and call to action buttons should you have on your website? The more links to and from your site will help your website be found through the search engines. It’s important to think about this prior to launching your website. Ask yourself these questions. What affiliates, vendors, or organizations do I belong to that I would like to link to the website? This establishes credibility. For example: Are you a member of the Better Business Bureau? If yes, make sure you have a link to and from your website. What social media are you actively pursuing? Make sure that you have links to that social media. Finally, ask yourself the question, once people come to my website what do I want them to do – what Call To Actions do you need to consider. For example; Would you like them to sign up for your newsletter? Would you like them to fill out an on-line form or estimate? Would you like them to purchase something?
- How do you want your site to look? After deciding what information you want on your website, you need to determine “the look” of the site. Do you like dark or light backgrounds? What colors would you like to use? Think about typography, fonts that are simple and easy to use are best. Certain colors affect people in certain ways. How do you want them to feel? Check out this link to this psychology behind colors graph. Overall, your website needs to be easy to navigate, pleasing to the eye, and it needs to have a mission.
Once you have this on paper, it’s easy to see and it’s easy to make changes. Planning out your website will in essence help you plan for your business success. Remember, you know your business better than anybody else, right? So, it’s important that you put a little effort into making your website portray who you really are. Any website company can throw together a website for you. However, if you’re investing time and money into your company, wouldn’t you want to make sure that you go about this the right way? When choosing a website company to work with, choose a company that cares about the final outcome of the website. Choose a company that’s easy to work with, one that you can trust and one that wants to know you and your company. Do your research, that is what I am saying. The reason we got into the development of websites was because we were originally taken advantage of by a website client. We wanted to make sure
Finally, included as a link a website worksheet, and flowchart that can help you plan out your site. If you really care about your company you’ll want to make sure to plan your site out. After you have this detailed out, and you are looking for a company to design and maintain your site, fill out this on-line form, and we’ll put together a proposal for you based upon your organizations website needs.
For more information on Dynamic Designs Unlimited, LLC and how we can help you and your organization grow, visit us on the web, www.dynamicdesignspulaski.com.