Being in the graphics industry, we get this question all the time. The biggest difference between a jpeg and vector artwork (eps or ai) is the ability manipulate the design.

JPEG, which stands for “Joint Photographic Experts Group”, which is the name of the group who created the JPEG standard. JPEGS are made with an array of pixels of various colors which form an image. It is very difficult to manipulate a design that uses a JPEG. PNG’s and TIFFS are listed in the same category that a JPEG is.

Vector graphics are graphics that are scalable. We can easily change colors in different parts of the design and we are able to easily manipulate the design. The reason that we are able to manipulate the artwork of a vector is that the graphics are composed of paths, lines, points, and shapes. Most vectors are created in Adobe Illustrator or Corel Draw. The types of files that are vectors are; ai, eps.

When designing apparel, business cards, brochures, or promotional products, graphic designers love to receive vector files from clients to work with. It makes our job much easier. We can change colors and manipulate the artwork how we need to in order to make the design exceptional. JPEG’s, on the other hand, are sometimes our worst nightmare. Typically, when we receive a JPEG it means that we must recreate the design in a vector format, and what that means is re-drawing the design.

What does this mean to you as a client of Dynamic Designs Unlimited, LLC, or any other graphic design company? We’ll, when you provide artwork if it is a jpeg, and we have to manipulate the design, we will be charging you an additional artwork fee for doing this. It’s a type of file that cannot be easily manipulated and therefore we must take the time to create a design that will work with the type of printing that we are implementing.

Sometimes we get a client that says, I have camera ready artwork, and then they supply a jpeg that needs a few tweaks. Most of the time, it’s more than just a few changes, and the original artwork needs to be recreated.

With that being said, we just want you to understand as the customer why there are artwork or design fees associated with your project. Graphic design and the different printing processes are not black and white as you might think. There are reasons that different files are used. Vector artwork is preferred for certain printing projects, and JPEGS might be just fine for a quick digital copy job. With your next project, just be aware of these different files, and ask questions. Remember the more you know, the more you grow.

For more information on what Dynamic Designs Unlimited, LLC can help you with check out our services page on our website. Join our OMG (Online Marketing Group) Facebook Group to learn more about tips and tricks in marketing and advertising every week. It’s a great community to learn and grow.