Case Study: Shawano News Website Redesign—The Power of Partnership and Divine Intervention with Jaime Lee
Introduction
In today's fast-paced digital landscape, transitioning to a new website can be daunting, especially for small business owners. This case study highlights our recent collaboration with Jaime Lee, the owner of Shawano News, who approached us with a vision for a simple yet impactful website redesign. As a Squarespace Partner, we decided that this would be a great platform for Jaime Lee once the site was designed. With a tight deadline of less than a week, we were able to not only meet her expectations but also build a lasting partnership.
Understanding the Client's Needs
Jaime came to us seeking a fresh, user-friendly website that aligned with her brand's identity, particularly her preference for the color green. She provided examples of influencer websites that inspired her vision, and gave us her specifications and content we needed to “make it her own.” Our team understood the significance of fostering open communication and addressing her concerns throughout the process. Given that Jaime had never purchased a domain name before, it was natural for her to feel anxious about the transition, making it a crucial moment for her.
The Transition Process
To ensure a smooth transition, we guided Jaime through every step of the process. This included:
Domain Transfer: We assisted her in transferring her existing domain, providing her with the necessary EPP codes and ensuring that the switch was seamless.
Website Design: Our design team created a new look for the Shawano News website that reflected Jaime's vision while keeping it simple and functional.
Additional Domain Purchases: Understanding the competitive nature of online branding, we helped Jaime secure similar domain names to prevent others from acquiring them.
Throughout the weekend, as the website transitioned, we kept in constant contact with Jaime via text messages, her preferred communication. This personal touch not only reassured her but also helped alleviate her stress, allowing her to focus on her business.
Building Relationships
One of the most rewarding aspects of this project was the relationship we built with Jaime. We recognized that it wasn’t just about delivering a website; it was about providing support during a stressful time. By being there for her, we fostered trust and partnership. Our commitment extended beyond the website launch, as we later hired Jaime for a non-profit event, Casimir Pulaski Days, further solidifying our collaboration.
Conclusion
This case study exemplifies the power of empathy and partnership in business. By prioritizing Jaime's comfort and needs, we not only delivered a successful website redesign but also created a meaningful relationship. Our approach—“walking alongside her” through the process—was not just about technical assistance; it was about being a supportive partner in her journey.
Jaime Lee in costume at Casimir Pulaski Days in Pulaski, WI - Shown here with her mom!
We believe that true success lies in helping others when they need it most, and we are grateful for the divine intervention that brought Jaime Lee into our lives. As we continue to work together, we look forward to many more successful projects and partnerships in the future, in addition to the lifetime friendships we have gained.