Clients continually ask me what they should post on social media. I hear from time to time “Our business is boring, I can’t think of anything to post.” Here are ideas of what you can post on social media. One of the biggest things to remember is engagement. Facebook now puts more emphasis on posts that produce engagement, people talking back and forth about the post content on the post. What you need to do as a business is get people engaging in your content. Here are 15 ideas on what to post on social media that will engage your audience.
Before and After Photos. Showing before and after photos is a great way to get engagement. Construction companies, this is a great idea for you. Take a before and after picture of a remodel job. How about a Salon? Take a before and after photo of the bride’s hair to show what you can do for Brides, or showing a recent make-over. It shows your audience and what you are capable of doing. It can also inspire your target audience.
Caption this photo? Think you have a difficult product or service? Maybe you’re a manufacturer. Take a photo of something that may not be interesting to you, but possibly to your target audience that may not know what it is. Then, in the comments, you can address exactly what the photo is and how it relates to your business.
Behind the Scenes. What you think is normal everyday boring routines, your clients may think is interesting. Remember, they only know a little of what you do. It’s a great opportunity to educate your clients on what you actually do. I love to do this - explaining that it is not as simple as pushing a button. It adds value to what you do, and you are educating your clients. Again using the native Facebook lives works great for behind the scenes.
Be alive on Facebook Live. I love this feature, but don’t abuse it. Short “live” videos, do better than longer videos. Uploading a video to You Tube and sharing it on your Facebook, never does better than going “live” on Facebook. We use the Facebook “live” option for our weekly Motivational Monday videos. It also works great on educating your clients. I watch a weekly, “How to apply make-up” from an individual that sells make-up. I also watch Facebook live sessions from a boutique, that shows what’s new in the store each week. These Facebook features help strengthen client relationships.
Take a poll. Facebook has the option of having your clients take a poll. This is a great opportunity to learn about your target audience and what they want. We recently took a poll on asking our clients which brand they liked better. If you’re a retail store, you could ask which color style or flavor your audience likes better. It may help you better understand your target audience and what they would like to see in your store.
Ask about the weather. Even in daily conversation, an ice-breaker may be the weather. Recently, in the spring, we had a late spring snowstorm that produced 20 plus inches of snow. We asked our audience to post pictures of the snowstorm, and the post went crazy with engagement. The weather is a great photo opt for your business. Be spontaneous and utlize the weather when you have a chance to.
Be spontaneous. This duck video went viral after some duck hunters were stuck in their blind in a tornado in Illinois recently. They embraced what was happening, and the outcome? They survived, and this video went crazy. The news stations even caught on, here’s the story. Can you imagine, if something like this happened, and you were able to capture it on video?
Run a contest. This gets great engagement. One year, during the holidays we ran a holiday door decorating contest internally and posted the photos of each door on our Facebook page. The public got to vote on the best door. This was huge. Think of ways in which you can have your audience participate. Manufacturers, you could post “Can you guess how fast the speed of this machine is.” The closest guess, wins a prize (branded merchandise). Retail companies, “How many M&M’s in our container, best guess wins a store gift certificate.
Show your community involvement. If you are a company that is community minded, share this with your target audience. People love to see companies doing good things. We recently helped out a family that lost their home due to a fire. The post went crazy and was shared by many. Maybe you have a sporting team that you sponsor, or you recently donated to a special cause. Take a photo of the team or of people at the event. Think about what you’re involved in and share it. Remember, people do business with people that they know like and trust.
Introduce new products or services. Utilize social media to show new products and services that you have available. If you’re a manufacturer and want your audience to know that you have a new machine available and have added some services, share this information. Are you a car dealership and add weekly vehicles to your parking lot, let people know this. How about a health care facility? Let them know that you recently hired a new specialist that can help with weight control. In retail? Added a new brand to your line of dog or cat food? The list is endless. It’s a great way to let your audience knows what is happening. It creates a client touch that is non-solitation.
Post an event on social media. If you are having an event on and would like to have your audience know about it, post it on social media. Tell the world about it, and ask your audience if they will be attending too so you have some idea.
Need to hire? Post a job description to let people know that you are hiring. Try utilizing the Job Post feature in Facebook for the better engagement. Facebook makes it easy for the applicants to apply on-line. Ask your followers to share the post too. People are more apt to share job postings versus advertisements.
Post a Fun Fact. Posting a simple yet entertaining fact on-line is a great way to get people talking. It can have something to do with your business, or not at all. We recently posted a Snapple Fun Fact on goldfish. It had nothing to do with our business, but everything to do with getting people engaged.
Holiday or Seasonal Fun. There seems to be a holiday or a special season around every corner. If you dress up during the holidays, or decorate the office, you need to let your audience know this. In our business, it shows that we are having fun, and not just a marketing company, but a “fun marketing” company doing what we do best.
Do a demonstration. Do you rent products? An example would be a hardware store that rents trenchers or equipment. Show your audience how easy it is to use these products, do a live demonstration on how to set-up or use something. You are not just letting your clients know that you have these products or services available, but you are educating them on how to use them. This is also great information for your website, to put under resources that you clients can view anytime.
Create a short fun gif or video that loops. Boomerang is a great app for this and you can create fun, weird videos that help your brand. Watch this video to how it works. You can feature products utilizing this. See the link.
Need more ideas? Dynamic Designs Unlimited can help you with your social media. Not only do we train on social media, we can implement it for you too with our different social media packages we offer. If you’re stuck in a rut, or you just don’t have the time to take care of your social media, call the experts. We make it a part of our business to help you succeed in your business. P.S. Like our Facebook page and get ideas from the social media gurus.