Are you struggling at email marketing? Would you like people to engage and open your emails? Email marketing is not dead. According to an article by optinmonster, some of us check our email as much as 20 times a day. With the rise of mobile use, checking email is super easy.
Here are 5 tips on how to get better opens with each email campaign you send out:
Do you have a catchy subject line? Think about what pulls you into an email. Your subject line needs to be catchy, no questions about it. Look at the engagement we received in the following email campaigns when we asked a question, versus not asking a question. Start with one simple question and see if you can increase your opens to your email, along with a better click rate.
Personalize your email with a name in the subject line. Personalization is huge. When clients stop in for a meeting, or website review at our office, we have a personalized board in our showroom and we welcome our clients with a simple message on the board. “Welcome, Tammy from Dynamic Designs.” We get such a response from something so simple. Personalization works with emails too. I find myself opening emails that specifically have my name in the subject line. Let’s face it, we all receive a lot of emails in a day, sometimes hundreds. I’ll go through and delete emails that don’t look appealing to open
Keep it short and simple. Like in church when the surmond gets too long, I start to day dream. Don’t get too long winded, or you are going to lose your audience. Like Donald Miller, author of Building A Story Brand “When you confuse, you lose.” People do not have the time to read lengthy emails. Use bullet points, short sentances, pictures, buttons, and provide links to where you want your viewer to go.
Make sure to have a call to action (CTA) button. What is the purpose of the email? Do you want your target audience to go to your website? Do you want them to learn more, read a blog, fill out a form, complete a survey, buy something, sign up for a seminar? What do you want them to do when they get to the email? I will generally have a few CTA’s in my email to help captivate my audience. (See below)
Learn how to segment your audience. The more specific you can get with your message, to the right audience, instead of a general audience, your email opens will increase. In a recent article I read article by Andrew Thomas, “3 Reasons Why Focusing on a Specific Niche Can Help Your Business”, he explains that we can’t be everything to every customer. For example; I have a general business audience in my email marketing data base, however if I want to just target my construction or manufacturing audience with a specific message, I can do this by tagging my general audience with a “construction” or “manufacturing” tag. Mail Chimp and Constant Contact will allow you to do this. I’ll change the email slightly to direct it towards my construction or manufacturers
By utilizing email marketing you have more potential to increase sales. Now, I’m not saying that’s the only thing you should do, but I am saying that email marketing is a great tool in your marketing tool box. According to Optinmonster the first check of the day is email marketing at 58%, versus 14.9% that check social media. See chart below.
Hopefully, you’re already thinking about your next email campaign. Whether it’s through Constant Contact, MailChimp, or whatever email service provider you have, when you take these five tips and implement them into your email campaign, you’ll have a better chance of increasing your opens rate and sales at the same time! If this works for you, or if you have better suggestions, email me, I’d love to hear from you! If you need help, that is what we do at Dynamic Designs. Feel free to call us at 920-822-4450 for an opportunity to talk or get together to build your business through email marketing.