Redesigning an old website, can give you a competitive advantage and rank you higher in the search engines. 

Case Study - Read our recent case study on John and Joe Tree Service.

Yes, an old website can look new again, and businesses can gain a competitive advantage by having a website that is responsive. John and Joe Tree Service was a recent project that we completed that provided our client with a responsive website.

A responsive website is a website that works on all types of devices. Responsive websites allow your users to navigate your website on a desktop, tablet or cell phone easily and quickly, providing a better user experience. According to Stastic.com, in 2018, about 64 percent of paid Google search clicks originated from mobile, with mobile phones accounting for nearly 56 percent of total clicks. When John and Joe’s website was updated, our priority was making the site responsive so that everyone could maximize the site from any device, providing the best user experience possible, and a low bouce rate.

We also wanted to provide a modern look to the old site. We believe we accomplished this through larger licensed photos through Adobe Stock. We also changed the background to white for a more visually appealing look, and an easier read for the target audience. In addition, to help keep users on the site longer, we added several CTA’s, (call-to-action) buttons throughout the site, something the old website lacked. 

According to an article from bigcommerce.com 92% of consumers read online reviews and testimonials when considering a purchase. 88% of consumers trust online reviews as much as personal recommendations. 72% of them say positive reviews and testimonials make them trust a business more.Testimonials are so important that we added a testimonial on one of the pages to help sustain credibility of John and Joe’s Tree service. 

Simplification was another step in the John and Joe website process. Our client actually eliminated services that weren’t making them money. Focusing now on what brings them the most success, tree and junk removal. Remember, niches bring riches. In business, it’s important to remember that you can’t be everything to everyone. Focus on what works.

Finally, the new responsive website now has an SSL certificate. Google now is making it imperative that you have a site that is secure, whether or not you are selling on the internet, you need an SSL certificate. You can read more about it here, but if people are getting a warning that your site is not secure you may be losing potential clients. Check the upper left corner of your website, and if you don’t have a lock-box, your site is not secure, and google will make it harder for your target audience to find you. (see screen shot below)

SSL certificates are now needed for any website.

SSL certificates are now needed for any website.

If you’re wondering whether or not you need to step it up a notch with your website, contact us today at info@dynamicdesignspulaski.com or call and speak to one of our friendly experts 920-822-4450 about your website or online strategies and how we might be able to help you grow or at minimum not get lost in the shuffle.